A graduate of the University of California, Los Angeles (UCLA), Justin Maddahi holds a bachelor of science in ecology with a focus on evolutionary biology. He accepted his current position as chief marketing officer of retail health and personal care product company Lumineux in 2015 while enrolled at UCLA. Since then, Justin Maddahi has helped the Beverly Hills-based company become the top seller of teeth-whitening strips on Amazon and secure national distribution with several top department stores. He has spent over $50 million on profitable marketing and driven over $200 million in revenue generation.

Justin Maddahi leads all brand management and product promotion at Lumineux. As part of his general marketplace positioning and marketing campaign strategies, he emphasizes digital marketing techniques such as search engine optimization, content marketing, social media, and email outreach. He also uses digital analytics to measure the effectiveness of Lumineux’s online marketing and refine the activities as necessary.

Justin Maddahi